Bot traffic is every visit to your website that isn't a person. Some of it is useful, like search engines reading your pages. A lot of it isn't, and you pay for it in ways that are easy to miss.
Your hosting
Every page a bot loads uses your server, the same as a real visitor. On a small hosting plan, a busy day of bot traffic can slow your website down for real customers, push you past your plan's limits, or lead your host to suggest a bigger plan.
Your numbers
Bots turn up in visitor counts. When a share of your visitors aren't people, the numbers you rely on drift: how many people visit, which pages they read, how many get in touch or buy. Decisions about advertising and your website get made on numbers that aren't real.
Your time
Fake enquiries need reading. Fake sign-ups need deleting. Fake orders need checking. Each one takes a minute, and they add up every week.
Your content
Some bots copy whole websites: your words, your prices, your photos. It's called content scraping, and it can put your work on other websites without asking.
You pay for every visit, whether it's a customer or a bot.
What you can do
Filtering bot traffic gives some of that back: less junk to clear, and numbers closer to the truth. Rabbitproof shows you what it blocked, why, and where the bots connected from, and it lets search engines and the services you choose straight through.
It won't catch every bot, and it doesn't try to. It filters the clear cases and lets everyone else through.
Filter spam bots without losing customers
Rabbitproof filters spam bots and bot traffic on WordPress and any other website.
RabbitproofBot and spam protection for small websites.
